Salt Lake City, UT – Bluehouse Ski Company, a small boutique manufacturer of factory-direct skis, will this month move a significant portion of their production and distribution to a 5,000 square-foot facility in Salt Lake City. Bluehouse’s factory-direct business model has seen major success since the company’s launch in 2007, and, as a result, requires … Continue reading Bluehouse Moves Ski Production to Utah
Denver, CO – Talk at the 2011 SnowSports Industries America (SIA) Snow Show, an annual ski and snowboard industry trade show held at the Colorado Convention Center in Denver and on the slopes of Winter Park ski resort in Colorado over the past week, seemed to alternate between two topics: snow and sales. With snow … Continue reading 2011 Snow Show Ends with Optimism for Next Winter
Park City, UT – The U.S. Ski Team announced Friday that roof rack and transportation brand Thule will be extending its partnership with a multi-year renewal as the Official Rack and Cargo Automobile Supplier for the U.S. Ski Team.n”The values and best in the world goal orientation of the Team are a natural fit for … Continue reading Thule Renews U.S. Ski Team Partnership
Ogden, UT – Sports instrument maker Suunto has signed Salt Lake City freeskier Julian Carr to represent the brand’s outdoor and training categories.nKnown as the Flying Yeti, Carr pushes the limits of extreme skiing with awe-inspiring cliff drops, freeski competition podiums and visibility in major ski films. Carr is an active member on Suunto’s online … Continue reading Suunto Signs Utah Skier Julian Carr to Athlete Roster
Denver, CO – One of the world’s leading ski brands, Head, was honored Thursday as the eighth recipient of the Doc DesRoches Award for its integration of U.S. Ski Team athletes in its global “Speedoholics” marketing campaign. The award is presented annually by SnowSports Industries America (SIA) and the U.S. Ski Team to recognize an … Continue reading Head Skis Honored for ‘Speedoholics’ Campaign
Denver, CO – Colorado-based Spyder Active Sports, whose racing suits have played a key role in the historical success of the U.S. Alpine Ski Team and at the Olympics in Vancouver, has been named as the official outwear provider of the Team through 2016. Thursday’s announcement at the SnowSports Industries America Snow Show in Denver … Continue reading U.S. Ski Team Extends Partnership with Spyder
McLean, VA – The snow sports market sold more than $1 billion worth of equipment apparel and accessories in December alone and reached $2.1 billion season-to-date according to data released Thursday by SnowSports Industries America (SIA). This is the first time in history ski and snowboard retail sales have topped a billion dollars in a … Continue reading Ski and Snowboard Retail Market Sets Billion Dollar Record in December