Burlington, VT – On Monday, Burton Snowboards officially announced a new leadership structure with two key appointments. Effective February 1, 2016, Burton co-owner Donna Carpenter, wife of founder Jake Burton (Carpenter), is assuming the role of CEO and long-time Burton executive John Lacy is taking the reins as President. Current Burton CEO Mike Rees is … Continue reading Jake Burton’s Wife Takes Over as CEO
North Vancouver (BC), Canada – Outdoor apparel brand Arc’teryx announced this week that it’s expanding its product line next winter to include a new avalanche airbag and AT ski boot series. Five years in the making, 23 design iterations and 28 patents later, Arc’teryx worked with turbomachinery design firm Advanced Design Technology (ADT) to create its Voltair … Continue reading Arc’teryx Gets Into Hard Goods
Ogden, UT – Ski brands Atomic and Salomon have partnered to create Mountain Academy. Developed in collaboration with WePowder, Mountain Academy brings together elite mountain experts to offer in-depth, online snow safety education through digital instruction. Through a series of high-quality videos, pictures, animations and self-tests, Mountain Academy students gain fundamental knowledge in snowpack variables, identifying … Continue reading Atomic and Salomon Launch Online Snow Safety Curriculum
Washington, DC – According to snow sports industry research, “cost” is often cited as a deterrent for those who want to learn to ski or snowboard. The most expensive lift tickets at major resorts get their fair share of media attention, but there are also many ways to save money. Both sports can be surprisingly affordable for … Continue reading Tips to Make Skiing and Snowboarding More Affordable
Breckenridge, CO – Breckenridge boutique ski maker Rocky Mountain Underground (RMU) has partnered with Denver-based cancer charity First Descents to press some skis with a cause. Earlier this month, RMU introduced a brand new “non-profit” version of its Apostle ski that features an exclusive graphic for First Descents. First Descents offers young adult cancer fighters and … Continue reading Rocky Mountain Underground Partners with First Descents
Truckee, CA – Jones Snowboards has partnered with the non-profit rainforest reforestation project Association Community Carbon Trees (ACCT) to fight climate change by reforesting clear cut swaths of Costa Rican rain forest with a wide diversity of native tropical trees. Planting and protecting trees helps forests pull carbon dioxide from the atmosphere and recycle it into oxygen. The benefits of … Continue reading Jones Snowboards Supports Rainforest Reforestation In Costa Rica
Los Angeles, CA – Playboy Enterprises, Inc. and Burton Snowboards this week announced the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by acclaimed tattoo artist, Chris Nunez, now available worldwide in stores and on Burton.com. The collection includes three of Burton’s Process snowboards designed with select Playboy centerfolds from the 70’s and 80’s … Continue reading Burton Snowboards and Playboy Reunite for 2016 Collection
