Annecy, France – Be searchable! That is the message to all visitors at the French film festival High Five, set for today through Sunday in Annecy. Each screening begins with a short film from RECCO where the French snowboard legend Xavier De Le Rue and Austrian freeskier and film producer Sandra Lahnsteiner show what they bring to be … Continue reading Avalanche Awareness Highlighted at High Five Film Festival
Hood River, OR – TREW, Inc. launched their new 2015-16 collection of performance outdoor apparel on Monday, the company’s first collection developed within their direct-only sales model. Company officials indicate that by connecting directly to consumers, TREW is able to deliver market-leading product and improve the speed-to-market of new materials and technologies, while maintaining an even higher level … Continue reading Ski Apparel Brand TREW Turns to Direct Sales
Baar/Straubing, Germany – Ski gear maker Marker Völkl has entered into a purchase agreement to acquire the Dalbello Group, a family-owned Italian company that has been making ski boots since 1974. “Dalbello has many of the same attractive business characteristics as Marker Völkl, including a leading market position in its core categories, a loyal customer base, … Continue reading Marker Völkl Buys Ski Boot Maker Dalbello
Seattle, WA – K2 Skis has announced a new three-year contract with world-renowned skier Pep Fujas. Well-known for his smooth style and effortless on-snow creativity, Fujas will lend his vision to direct K2’s new athlete-inspired freestyle skis. “We are ecstatic to have Pep continuing with the program. He is a gifted athlete who epitomizes what K2 is … Continue reading Pep Fujas Inks New Deal with K2
Jackson, WY – On Wednesday, travel media company Lonely Planet announced the acquisition of a strategic stake in action sports media house Teton Gravity Research (TGR). The investment comes as TGR has doubled in size in recent years. Following the release of two award-winning feature films, TGR currently has multiple films in production and development phases … Continue reading Lonely Planet Acquires Stake in TGR
Breckenridge, CO – Heavy snows are falling in Margaritaville, as Breckenridge-based boutique ski crafter SkiLogik has announced the newest addition to its Rock N Roll Collection, Jimmy Buffett Margaritaville skis. Each pair features inlaid wood veneer artwork of any beach bum’s dream, a chair under the palms with a fresh margarita. “This was a fun theme … Continue reading Ski to Margaritaville
Park City, UT – RAMP Sports has announced a one-of-a-kind licensing deal with Major League Baseball Properties to create skis and snowboards featuring officially licensed team logos of all 30 MLB teams. This is the first time Major League Baseball has licensed its team and league marks for use on skis and snowboards. Baseball fans will now be … Continue reading RAMP Skis and Snowboards Let Baseball Fans Show Their Love
