Park City, UT – New York businessman Walter McCormack was named to the U.S. Ski and Snowboard Team Foundation Board of Trustees by the U.S. Ski and Snowboard Association’s (USSA) CEO Bill Marolt. According to Marolt, McCormack brings a great deal of passion and love for skiing as well as dedication to the future of … Continue reading McCormack Named to U.S. Ski and Snowboard Team Foundation Board
Lake Wanaka, New Zealand – Stephanie Jagger is a 29-year-old on a quest. The Canadian, who visited New Zealand’s Lake Wanaka region in the waning days of their ski season, is attempting to ski over one million vertical meters around the world.nRating the Lake Wanaka resorts as her favorite in New Zealand, Jagger also clocked … Continue reading Skier Visits Lake Wanaka on Quest to Ski a Million Vertical Meters
Portland, ME – When the Maine ski community gathers on Friday Oct. 22 at Lost Valley ski area in Auburn, Maine, for the 8th annual Maine Ski Hall of Fame Induction Banquet, the class will include Olympic Skiers Kirsten Clark-Rickenbach of the U.S. Ski Team and Marcus Nash of the U.S. Nordic Ski Team. Joining … Continue reading Maine Ski Hall of Fame Names Class of 2010
Boston, MA – Last winter’s success of the U.S. Olympic Ski and Snowboarding Team will be celebrated in Boston this Wednesday as five Olympic champions are coming to town to kick off the 2010-11 ski and snowboarding season. The New England Ski and Snowboard Benefit will feature an A-list cast of athletes ready to be … Continue reading U.S. Ski Team’s New England Benefit Filled with Gold
Cambridge, MA – Aspen Skiing Company (ASC) CEO Mike Kaplan was in the Boston area this week at Harvard Business School for the initial teaching of a case study on Aspen Skiing Company. The case was discussed in Professor Michael Toffel’s Business and the Environment class and covers ASC’s evolution through “traditional” corporate environmentalism into … Continue reading Aspen Skiing Co. CEO Talks Sustainability to Harvard Business Students
Park City, UT – Under Armour’s “I will protect this house” campaign should be pretty familiar to anyone who is a fan of the NFL. Now Olympic gold medalist and three-time Audi FIS Alpine World Cup overall champion, Lindsey Vonn, has entered the house.nThe new campaign, however, doesn’t focus on gold medals or World Cup … Continue reading U.S. Ski Team’s Lindsey Vonn Featured in New TV Spots
Los Angeles, CA – Auden Schendler is the newest member of the Board of Directors of the environmental advocacy group Protect Our Winters (POW). Schendler is the Vice-President of Sustainability at the Aspen Skiing Company.nProtect Our Winters strives to activate the winter sports community in the fight against climate change. Previously a research associate in … Continue reading Aspen Skiing Co.’s Auden Schendler Joins Board of Directors of Protect Our Winters