Seems legit to me. I got this email yesterday, I signed up and supposedly all i need to do is show up by 4/10 and pick it up. Since I'm headed up on Saturday it works out well.
The Mt Baldy Chamber of Commerce is giving away FREE $25.00 Gift Cards to encourage more visitors to the mountain.
The cards can be used immediately to purchase lift tickets, tubing tickets, scenic ride tickets and food and beverage at the Top of the Notch Restaurant. They are not valid at the Warming Hut in the parking lot.
These free cards can only be obtained online and must be picked up at the Ski Area Ticket office by April 10th,2010
They do not have an expiration date so it may be used in the summer by hikers and sightseers using the lift.
Please reserve your card by clicking here: https://www.shopbaldy.com/promo/Free25.lasso
This is a limited time offer and only while supplies last, so reserve yours today and forward this email to all of your friends so they can get one too.