When you shop in western europe, sorry, I wasn't talking about eastern europe, you will find signs that say what province the produce is from. The signs above (lets say a saturn peach) says it is from calabria, or province etc. Indeed, local produce is subsidized by the government, and as a result is cheaper than imported food from thousands of miles away. Time honored traditions of when to eat certain staples are kept up for a reason. You will be hard pressed to find a Chilean apple in France, Italy, Switzerland, or Germany. Why? Because it is cost prohibitive, i.e. it cost more to ship an apple thousands of miles to france, when the government helps out local farmers.
How is the fresh produce in most of the states in this country? In the summer there are the farmer markets, but they cost more because there is no gov't subsidization. So, we ship a peach in from california, from farms that are on land that naturally get little to no rain. They are genetically altered to have thick skins (tomatoes) and hold color while shipping. They are shipped hundreds, and in the case of the east coast thousands of miles. By the time you eat your peach, it has been off the vine for more than a week. Really, is this a gross overstatement?
Perhaps we should read "the omnivores dilemma." It gives a pretty good insight into American farming and eating habits.
If you have ever spent more than a month in europe, you would understand, after you came back that the quality of produce in this country really is by and large poor...unless you get your produce from small local organic farmers.